BRANDING

Branding is what will make you stand out from the competition.

When done right, branding evokes an identity that’s linked to powerful emotions. These emotions affect the way your brand is perceived, recognized, admired.

Emotions drive Action!

Brand values define the essence of your brand. They’re the center from which everything radiates, including your brand’s look (visual), message (voice), and experience (behaviors & emotions).

Brand Visual Identity is a collection of tangible expressions of the brand. The more distinct, specific, and cohesive these elements are, the more they heighten the likelihood that they shape a differentiated brand that is recognized and admired by your target audience.

Every BRAND begins with a bright and specific IDEA about something you are passionate about to create and share. It could be a product or a service. This IDEA must have a PURPOSE, a GOAL, a STORY!

Do you have a business idea?

What does it take to transform your idea into
the-one-to-go-to-brand?

our process

ORIENTATION

We always start our collaboration with briefing and information gathering that involves numerous questions regarding your business. And, with a cup of sumptuous coffee, in a professional, yet pleasant and friendly atmosphere! The virtual or actual location will do.

BRAND STRATEGY

Who is your target audience? Where are they?
What do they need? How can you help them?
What sets you apart? Why are you doing this?
And, many more Qs!

The brand discovery questions/answers will help us understand your business and goals, and to form an effective brand strategy: identify brand fundamentals (purpose, vision, mission, values, positioning), personality, audience, and style preferences. We will then define a specific and compelling answer to the question: Why should anyone care about what you have to offer?

BRAND IDENTITY

VISUAL IDENTITY: Logo. Colors. Typography. Imagery. Other values.

The elements of design influence us. Design fuels market recognition, amplifies differentiation and makes brand ideas accessible.

Our focus is on creating lasting concepts that build a strong and memorable brand.

VERBAL IDENTITY: Key Messages. Language Tone. Communication Style.

Stories are what tie people into a brand. It is significant to formulate and clearly articulate your idea into your unique narrative, message points, and slogan that your target audience will resonate with and connect with it.

We use the information collected to create that unique distinct voice to be heard above of much demanding attention.

EXPERIENTIAL: Reputation. Emotion. Impression. Belief.

Like people, powerful, successful brands are alive. They have a distinct voice, individualistic traits, characteristics, and personalities that, when utilized effectively, evoke emotions, create impressions, build a reputation, make-belief.

We will make your brand alive.

LET’S COLLABORATE ON YOUR BRAND STRATEGY & BRAND IDENTITY.